Every company, brand and business plans high goals on the digital platform where competition is very high. Increase in sales, visitor satisfaction, users leaving the site with pleasure, etc. But in fact it is always the same user.

Imagine there is another website providing the same service. You will be ranked one after another in Google search engines.

The visitor first requested access to the competitor site. However, since the site is slow, page openings and product views are opened too late, the visitor cannot withstand this situation and naturally leaves the site and starts to visit different alternative sites. It did not encounter any speed problems when it visited your website. Your site was opened in less than 3 seconds and the visitor began to enjoy your site. 

Conclusion; Your competitor lost a customer, you won

In the past, this has always continued like this, and you can’t even see your competitor in the ranking anymore, this is because your site has a high opening speed.